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SimplyAnalytics
Demographic, business, and marketing data on a local level; users may create reports and maps with hundreds of demographic, business and marketing variables.
Remote access to SimplyAnalytics is available to anyone within Kings County (Brooklyn) with a Brooklyn Public Library card. Exceptions to remote access content are below:
- PRIZM Premier behavioral marketing & audience segments and Nielsen Scarborough local market research are only available to users on-site at any Brooklyn Public Library location. PRIZM and Scarborough data is not available to remote users.
- On-site users will sign in to SimplyAnalytics with their BPL card number and PIN. Remote users will sign in to SimplyAnalytics with an email address and password. First-time remote users must follow the "Create an Account" link. You may have on-site and remote SimplyAnalytics accounts but these accounts are NOT connected. We apologize for the inconvenience.
Sourcing Journal
Sister publication to WWD, covers the fashion production pipeline, concentrating on sourcing and manufacturing (May be accessed by 3 simultaneous users. If you are denied access, please try back at another time.)
Only in library branches
Sports Market Analytics
SBRnet and the Sports Market Analytics Data Platform are a comprehensive online platform of nationwide sports business data and analytics, using syndicated and custom proprietary research for the professional and college sports categories as well as sports participation and equipment sales information. Data is driven from consumer research, industry reports, and licensed industry articles. Topics include:
- · Sports Fan Demographics
- · Attendance
- · Television Viewing
- · Streaming Media
- · Social Media Usage
- · Logo Merchandise Sales
- · Sponsorship Influence
- · Sports Participation
- · Fitness Participation
- · Sports Gambling
- · Sports Travel
- · Collectibles
- · Device Usage
- · Fantasy Sports Play
- · Consumer categories: Sports Drinks, Homeowners Insurance, Driver’s Insurance, Cell Phone Carrier, Banking, Credit Cards, Hotel/Motel, Air Travel and Quick Service Restaurant.
On the SMA log-in page, enter only your library card number. The username and password fields are auto-populated by the vendor.
Statista
Quantitative data categorized into 21 market sectors such as media, business, finance, and politics. To learn more about using this resource, check out this video tutorial.
Library card required