Marketing to the Government Agencies | SBA Government Contracting Series, Part 3
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community partner
small business
To successfully secure government contracts, you can't rely on standard commercial marketing techniques. You need to tailor your message and collateral specifically to government agencies by understanding their unique mandates, goals, and challenges.
The Brooklyn Public Library's Business & Career Center has proudly teamed up with the U.S. Small Business Administration (SBA) to bring you a dynamic series designed to equip you with everything you need to know to confidently do business with the federal government.
Please join us to learn how to:
- Identify your customers
- Research their requirements
- Learn contracting procedures and who makes buying decisions
- Focus on areas in your niche and prioritizing
- Network your business and make contacts through small business events
- Prepare your marketing tools
- Show your company is a good match for their procurement goal
Register now and RSVP with Man-Li Lin, Economic Development Specialist, U.S. Small Business Administration New York District Office, at man-li.lin@sba.gov.
BPL’s Business & Career Center is generously supported by Dime Community Bank, Lead Funder of the PowerUP Business Plan Competition, Dr. Beverly S. Jacobs, Ridgewood Savings Bank, and Data Axle Reference Solutions.
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08/29/2025 02:00 pm
08/29/2025 04:00 pm
America/New_York
Marketing to the Government Agencies | SBA Government Contracting Series, Part 3
<p>To successfully secure government contracts, you can't rely on standard commercial marketing techniques. You need to tailor your message and collateral specifically to government agencies by understanding their unique mandates, goals, and challenges. </p><p>The Brooklyn Public Library's Business & Career Center has proudly teamed up with the U.S. Small Business Administration (SBA) to bring you a dynamic series designed to equip you with everything you need to know to confidently do business with the federal government. </p><p>Please join us to learn how to: </p><ul><li>Identify your customers</li><li>Research their requirements</li><li>Learn contracting procedures and who makes buying decisions</li><li>Focus on areas in your niche and prioritizing</li><li>Network your business and make contacts through small business events</li><li>Prepare your marketing tools</li><li>Show your company is a good match for their procurement goal</li></ul><p>Register now and RSVP with Man-Li Lin, Economic Development Specialist, U.S. Small Business Administration New York District Office, at man-li.lin@sba.gov.</p>
Brooklyn Public Library - Central Library, Business & Career Center, Event Room
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