WE Connect Mentor Session with Yai Vargas on Building Your Brand
Meet with Yai Vargas, CEO and founder of The Latinista and a leading multicultural marketing expert with a niche in building marketing strategies and community engagement programs. Having been born in the Dominican Republic and immigrating to the United States at a young age, Yai’s story is one many people can relate to. The cultural and social nuances along with family traditions that were gathered along the way have all been weaved into the very fabric of Yai’s brand.
She is passionate about sharing her industry knowledge, as a public speaker, on various topics such as executive presence, personal branding, LinkedIn and Latina leaders in the workplace. Yai’s extensive corporate and agency experience in diversity, public relations and multicultural communications have allowed her to add tremendous value to the automotive, sports, non-profit, health and financial services sectors.
WE Connect mentor sessions are topic-specific sessions led by a business leader and subject matter expert. You will benefit from the mentor's expertise and network with a community of fellow entrepreneurs.
About the Organizers:
Women Entrepreneurs NYC (WE NYC) is an initiative of the NYC Department of Small Business Services (SBS) that is dedicated to helping women start and grow their businesses.
If you have questions about this WE Connect Mentor Session or would like additional information about WE NYC, please e-mail wenyc@sbs.nyc.gov or visit we.nyc.
Program originates from Business & Career Center partner WE NYC.
BPL’s Business & Career Center is generously supported by Dime Community Bank, Lead Funder of the PowerUP! Business Plan Competition, Dr. Beverly S. Jacobs, Ridgewood Savings Bank, Con Edison, Reference Solutions, Elizabeth Crowell & Robert Wilson and Signature Bank.
Meet with Yai Vargas, CEO and founder of The Latinista and a leading multicultural marketing expert with a niche in building marketing strategies and community engagement programs. Having been born in the Dominican Republic and immigrating to the United States at a young age, Yai’s story is one many people can relate to. The cultural and social nuances along with family traditions that were gathered along the way have all been weaved into the very fabric of Yai’s brand.
She is passionate about sharing her industry knowledge, as a public speaker, on various topics such as executive presence, personal branding, LinkedIn and Latina leaders in the workplace. Yai’s extensive corporate and agency experience in diversity, public relations and multicultural communications have allowed her to add tremendous value to the automotive, sports, non-profit, health and financial services sectors.
WE Connect mentor sessions are topic-specific sessions led by a business leader and subject matter expert. You will benefit from the mentor's expertise and network with a community of fellow entrepreneurs.
About the Organizers:
Women Entrepreneurs NYC (WE NYC) is an initiative of the NYC Department of Small Business Services (SBS) that is dedicated to helping women start and grow their businesses.
If you have questions about this WE Connect Mentor Session or would like additional information about WE NYC, please e-mail wenyc@sbs.nyc.gov or visit we.nyc.
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