Social Media Marketing | NYC SBS
Social media has become an essential tool for every modern business. The challenge for entrepreneurs, however, is knowing how to create the right content on the right platform for their target customers.
This course will teach you how to navigate the modern social media platforms as an entrepreneur. By the end of this course, you will be able to:
- Determine the social media platforms that your target customers use
- Operate these platforms as a business according to best practices
- Create “repurposed content” that attracts social media users and links them to your website
- Choose a social media management tool for your business
This program originates from the library's partners at the Brooklyn NYC Business Solutions Center. The Brooklyn NYC Business Solutions Center is a program of the NYC Department of Small Business Services and is run by the Brooklyn Chamber of Commerce.
The Center offers assistance for small businesses and individuals interested in starting small businesses. Learn more: https://www.brooklynchamber.com/services/education/nyc-business-solutions/
BPL’s Business & Career Center is generously supported by Dime Community Bank, Lead Funder of the PowerUP! Business Plan Competition, Dr. Beverly S. Jacobs, Ridgewood Savings Bank, Con Edison, Reference Solutions, Elizabeth Crowell & Robert Wilson and Signature Bank.
Social media has become an essential tool for every modern business. The challenge for entrepreneurs, however, is knowing how to create the right content on the right platform for their target customers.
This course will teach you how to navigate the modern social media platforms as an entrepreneur. By the end of this course, you will be able to:
- Determine the social media platforms that your target customers use
- Operate these platforms as a business according to best practices
- Create “repurposed content” that attracts social media users and links them to your website
- Choose a social media management tool for your business