Market Research Simplified! Researching Your Customers
Knowing your customers isn't just an advantage—it's your competitive imperative! The Brooklyn Public Library's Business & Career Center invites you to a dynamic webinar that is your blueprint for creating products, services, and marketing that truly connect with your target market.
- Unlock Your Audience's DNA: Discover precisely who you're selling to, understand their core characteristics, and reveal their true buying habits—all vital for truly connecting with your Brooklyn market.
- Smart Research Methods: Explore powerful types of customer research, from gathering original data (Primary Research) to leveraging existing intelligence (Secondary Research).
- Validating Your Vision: Discover how understanding your ideal customers—their needs, desires, and pain points—becomes the cornerstone for writing a compelling business plan that proves your concept, attracts investors, and secures your place in the Brooklyn market.
- Access BPL's Treasure Trove: Learn how to tap into the Brooklyn Public Library's incredible, free online resources.
- Live Database Demo: See firsthand how to extract invaluable customer insights using platforms like Mintel, SimplyAnalytics, and Statista.
- Your Questions Answered: A dedicated Q&A session to tackle your specific customer research challenges.
Empower your Brooklyn business by truly knowing the people you serve. Let's build a foundation for success that's rooted in understanding and connection!
BPL’s Business & Career Center is generously supported by Dime Community Bank, Lead Funder of the PowerUP Business Plan Competition, Dr. Beverly S. Jacobs, Ridgewood Savings Bank, and Data Axle Reference Solutions.
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07/22/2025 06:00 pm
07/22/2025 08:00 pm
America/New_York
Market Research Simplified! Researching Your Customers
<p>Knowing your customers isn't just an advantage—it's <strong>your competitive imperative</strong>! The Brooklyn Public Library's Business & Career Center invites you to a dynamic webinar that is your blueprint for creating products, services, and marketing that truly connect with your target market.</p><ul><li><strong>Unlock Your Audience's DNA:</strong> Discover precisely who you're selling to, understand their core characteristics, and reveal their true buying habits—all vital for truly connecting with your Brooklyn market.</li><li><strong>Smart Research Methods</strong>: Explore powerful types of customer research, from gathering original data (Primary Research) to leveraging existing intelligence (Secondary Research).</li><li><strong>Validating Your Vision</strong>: Discover how understanding your ideal customers—their needs, desires, and pain points—becomes the cornerstone for writing a compelling business plan that proves your concept, attracts investors, and secures your place in the Brooklyn market.</li><li><strong>Access BPL's Treasure Trove</strong>: Learn how to tap into the Brooklyn Public Library's incredible, free online resources.</li><li><strong>Live Database…
Brooklyn Public Library - Central Library, Business & Career Center
MM/DD/YYYY
60
Register
Online Resources
Mintel Reports Academic
Market research reports with analysis of consumer markets, companies, and brands.
SimplyAnalytics
Demographic, business, and marketing data on a local level.