Market Research Simplified! Researching Your Competition
To truly rise to the top, you need more than just a great idea – you need an unbeatable strategy! Join the Brooklyn Public Library's Business & Career Center for a dynamic webinar focused on transforming competitive research into your ultimate advantage.
This session will guide you through:
- The Power of Insight: Understand why competitive analysis is your secret weapon for innovation and growth.
- Unmasking Your Rivals: Identify who your true competitors are in the Brooklyn landscape and beyond.
- Craft Your Winning Plan: Implement effective competitive analysis techniques to carve out your unique space.
- Unlock BPL's Treasure Chest: Get guidance on how to access the Brooklyn Public Library's invaluable, free online resources.
- Your Competitive Toolkit: Get hands-on with tools like Reference Solutions, Mergent Intellect, Mintel, and ABI/Inform, plus key consumer sites and trade associations, to gather invaluable market data.
Don't just compete – excel! Arm yourself with the knowledge and resources to make smarter decisions and secure your thriving future in Brooklyn.
BPL’s Business & Career Center is generously supported by Dime Community Bank, Lead Funder of the PowerUP Business Plan Competition, Dr. Beverly S. Jacobs, Ridgewood Savings Bank, and Data Axle Reference Solutions.
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07/15/2025 06:00 pm
07/15/2025 08:00 pm
America/New_York
Market Research Simplified! Researching Your Competition
<p>To truly rise to the top, you need more than just a great idea – you need an unbeatable strategy! Join the Brooklyn Public Library's Business & Career Center for a dynamic webinar focused on <strong>transforming competitive research into your ultimate advantage.</strong></p><p>This session will guide you through:</p><ul><li><strong>The Power of Insight:</strong> Understand <em>why</em> competitive analysis is your secret weapon for innovation and growth.</li><li><strong>Unmasking Your Rivals</strong>: Identify who your true competitors are in the Brooklyn landscape and beyond.</li><li><strong>Craft Your Winning Plan:</strong> Implement effective competitive analysis techniques to carve out your unique space.</li><li><strong>Unlock BPL's Treasure Chest: </strong>Get guidance on how to access the Brooklyn Public Library's invaluable, free online resources.</li><li><strong>Your Competitive Toolkit:</strong> Get hands-on with tools like <strong>Reference Solutions, Mergent Intellect, Mintel, and ABI/Inform</strong>, plus key consumer sites and trade associations, to gather invaluable market data.</li></ul><p>Don't just compete – excel! Arm yourself with the knowledge and…
Brooklyn Public Library - Central Library, Business & Career Center
MM/DD/YYYY
60
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Online Resources
ABI/INFORM Global
Business magazines and newspapers including Wall Street Journal.
Mergent Intellect
Public & private U.S. and international business data.
Mintel Reports Academic
Market research reports with analysis of consumer markets, companies, and brands.