Market Research Simplified! Researching Your Industry

In Brooklyn's dynamic and competitive landscape, true success means seeing beyond the present. Are you ready to gain a crucial competitive edge by deeply understanding your industry? The Brooklyn Public Library's Business & Career Center invites you to an essential webinar designed to demystify market research and equip you with the foresight to innovate, adapt, and lead.

Join us to transform complex data into clear strategy, as we explore:

• Defining Your Arena: A foundational look at what constitutes an "industry" and how to pinpoint your specific playing field.
• The Power of Foresight: Discover why comprehensive industry research is indispensable for identifying opportunities, mitigating risks, and strategic decision-making.
• Your Strategic Roadmap: How industry knowledge becomes the bedrock for writing a robust and compelling business plan that truly stands out to investors and guides your growth.
• Unlock BPL's Treasure Chest: Get guidance on how to access the Brooklyn Public Library's invaluable, free online resources.
• Your Premier Toolkit: Dive into powerful platforms like Statista, Plunkett Research Online, Mintel Reports Academic, and ABI/Inform Global – your secret weapons for uncovering industry insights.

This is your opportunity to elevate your vision, secure your market position, and ensure your Brooklyn business isn't just thriving, but setting the standard.