Creating Content Your Customers Value | NYC SBS

Tue, Nov 15 2022
11:00 am – 1:00 pm
Virtual

business community partner small business Virtual Programming

Many businesses think that marketing only means advertising. As effective entrepreneurs know, however, customers are more interested and loyal to businesses whose marketing content provides value.

This course will provide you with the tools that reveal the type of content that your target customers find valuable.

By the end of this course you will be able to:

  • Understand the role of non-promotional content in a marketing strategy
  • Apply a framework for writing and evaluating your marketing content
  • Conduct research on the actual language your customers use
  • Identify content marketing ideas that will work for your business

This program originates from the library's partners at the Brooklyn NYC Business Solutions Center. The Brooklyn NYC Business Solutions Center is a program of the NYC Department of Small Business Services and is run by the Brooklyn Chamber of Commerce.

The Center offers assistance for small businesses and individuals interested in starting small businesses. Learn more: https://www.brooklynchamber.com/services/education/nyc-business-solutions/  

BPL’s Business & Career Center is generously supported by Dime Community Bank, Lead Funder of the PowerUP! Business Plan Competition, Dr. Beverly S. Jacobs, Ridgewood Savings Bank, Reference Solutions, Elizabeth Crowell & Robert Wilson and Signature Bank.

Add to My Calendar 11/15/2022 11:00 am 11/15/2022 01:00 pm America/New_York Creating Content Your Customers Value | NYC SBS <p>Many businesses think that marketing only means advertising. As effective entrepreneurs know, however, customers are more interested and loyal to businesses whose marketing content provides value.</p> <p>This course will provide you with the tools that reveal the type of content that your target customers find valuable.</p> <p>By the end of this course you will be able to:</p> <ul> <li>Understand the role of non-promotional content in a marketing strategy</li> <li>Apply a framework for writing and evaluating your marketing content</li> <li>Conduct research on the actual language your customers use</li> <li>Identify content marketing ideas that will work for your business</li> </ul> Brooklyn Public Library - Virtual MM/DD/YYYY 60