Creating Content Your Customers Value | NYC SBS
Many businesses think that marketing only means advertising. As effective entrepreneurs know, however, customers are more interested and loyal to businesses whose marketing content provides value.
This course will provide you with the tools that reveal the type of content that your target customers find valuable.
By the end of this course you will be able to:
- Understand the role of non-promotional content in a marketing strategy
- Apply a framework for writing and evaluating your marketing content
- Conduct research on the actual language your customers use
- Identify content marketing ideas that will work for your business
This program originates from the library's partners at the Brooklyn NYC Business Solutions Center. The Brooklyn NYC Business Solutions Center is a program of the NYC Department of Small Business Services and is run by the Brooklyn Chamber of Commerce.
The Center offers assistance for small businesses and individuals interested in starting small businesses. Learn more: https://www.brooklynchamber.com/services/education/nyc-business-solutions/
BPL’s Business & Career Center is generously supported by Dime Community Bank, Lead Funder of the PowerUP! Business Plan Competition, Dr. Beverly S. Jacobs, Ridgewood Savings Bank, Con Edison, Reference Solutions, Elizabeth Crowell & Robert Wilson and Signature Bank.
Many businesses think that marketing only means advertising. As effective entrepreneurs know, however, customers are more interested and loyal to businesses whose marketing content provides value.
This course will provide you with the tools that reveal the type of content that your target customers find valuable.
By the end of this course you will be able to:
- Understand the role of non-promotional content in a marketing strategy
- Apply a framework for writing and evaluating your marketing content
- Conduct research on the actual language your customers use
- Identify content marketing ideas that will work for your business