Market Research Simplified! Researching Your Customers
The Brooklyn Public Library's Business & Career Center invites you to a webinar series designed to demystify market research and equip you with the foresight you'll need to identify opportunities, mitigate risks, and create a compelling business plan.
In Researching Your Customers you will:
- Discover how understanding your ideal customers—their needs, desires, and pain points—becomes the cornerstone for writing a business plan that proves your concept, attracts investors, and secures your place in the Brooklyn market.
- Find out who you're selling to, understand their core characteristics, and reveal their buying habits.
- Learn how to tap into the Brooklyn Public Library's incredible resources and see firsthand how to extract customer insights using platforms like Mintel, SimplyAnalytics, and Statista.
Knowing your customers isn't just an advantage—it's your competitive imperative! Empower your business by truly knowing the people you serve.
BPL's Business & Career Center programs are generously supported by The Andrew Carnegie Foundation, formerly Carnegie Corporation of New York, Citizens, Data Axle Reference Solutions, Dime Community Bank, Dr. Beverly S. Jacobs, Goldman Sachs Gives through a grant recommended by Goldman Sachs, Google.org, the Marguerite Casey Foundation, and Ridgewood Savings Bank.
Register
Online Resources
Mintel Reports Academic
Market research reports with analysis of consumer markets, companies, and brands.
SimplyAnalytics
Demographic, business, and marketing data on a local level.