Market Research Simplified! Researching Your Industry
The Brooklyn Public Library's Business & Career Center invites you to a webinar series designed to demystify market research and equip you with the foresight you'll need to identify opportunities, mitigate risks, and create a compelling business plan.
In Researching Your Industry, you will:
- Learn what constitutes an "industry" and how to pinpoint your specific playing field.
- Get guidance on how to access the Brooklyn Public Library's invaluable market research resources and
- Dive into powerful platforms like Mintel Reports Academic, Plunkett Research Online, and Statista – your secret weapons for uncovering industry insights.
This is your opportunity to elevate your vision, secure your market position, and ensure your Brooklyn business isn't just thriving, but setting the standard.
BPL's Business & Career Center programs are generously supported by The Andrew Carnegie Foundation, formerly Carnegie Corporation of New York, Citizens, Data Axle Reference Solutions, Dime Community Bank, Dr. Beverly S. Jacobs, Goldman Sachs Gives through a grant recommended by Goldman Sachs, Google.org, the Marguerite Casey Foundation, and Ridgewood Savings Bank.
Online Resources
ABI/INFORM Global
Business magazines and newspapers including Wall Street Journal.
Mintel Reports Academic
Market research reports with analysis of consumer markets, companies, and brands.
Plunkett Research Ltd
Market research, industry analysis and company profiles.