About This Item


  • Call NumberFULT_0172
  • TitleImbeciles! [Johnston Brothers].
  • SummaryAdvertising card for Johnston Brothers. Front of card: color illustration of four boys wearing band outfits and carrying musical instruments with gold background and text: Imbeciles! Back of card: black text reading in part: Champion Baking Powder. Absolutely pure, strongest healthiest and best on the market. Contains the greatest amount of leavening power of any baking powder in America. Business address: 555 Fulton Street, Brooklyn, NY. See also related card FULT_0170.
  • Date[1880-1885?]
  • Formatstill imagetext
  • Physical Description1 print : color ; 2.75 x 4.25 in.
  • Genreadvertisementsbusiness cardschromolithographstrade cards
  • Biographical NoteThe Fulton Street Trade Card Collection consists of 245 late 19th and early 20th century illustrated trade cards, all emanating from businesses in Brooklyn's historic commercial thoroughfare. The cards combine humor, bright and elegant graphic design and typography to promote a wide variety of wares and services.
  • CreatorJohnston Brothers
  • Publisher[publisher not identified]
  • SubjectGrocers ; Groceries ; Food ; Baking powder ; Children ; Musical instruments
  • CollectionFulton Street Trade Card collection
  • PlaceBrooklyn (New York, N.Y.)
  • Cite AsFulton Street Trade Card collection, Brooklyn Public Library, Center for Brooklyn History
  • RightsThis work is in the Public Domain. The Center for Brooklyn History at Brooklyn Public Library can provide a copy of this work free of charge.