TitleEdward F. de Selding, bookseller and stationer.
SummaryAdvertising card for Edward F. de Selding. Front of card: color illustration of flowers with business information and text: Will remove (about 1st of May) to 825 Broadway, New York. Back of card: black text reading in part: Orders for books, stationery, card and wedding engraving, &c., solicited and will be promptly attended to. Business address: 400 Fulton Street, between Smith Street and Gallatin Place, Brooklyn, NY.
Biographical NoteThe Fulton Street Trade Card Collection consists of 245 late 19th and early 20th century illustrated trade cards, all emanating from businesses in Brooklyn's historic commercial thoroughfare. The cards combine humor, bright and elegant graphic design and typography to promote a wide variety of wares and services.