SummaryAdvertising card for J.E. Murray & Co. Front of card: color illustration of flowers surrounding card reading: A Happy New Year. Text beneath: Copyrighted 1878 by Wemple & Kronheim N.Y. series no. 1. Back of card: text advertising toys, dolls, housewares, metal goods, holiday goods. Business address: 497 & 499 Fulton Street, Brooklyn, NY.
Biographical NoteThe Fulton Street Trade Card Collection consists of 245 late 19th and early 20th century illustrated trade cards, all emanating from businesses in Brooklyn's historic commercial thoroughfare. The cards combine humor, bright and elegant graphic design and typography to promote a wide variety of wares and services.