SummaryCaption: "Sign of the times--Department store price war spreads to Beth-El Hospital's fund drive to equip its new $2,200,000 additions. Displaying the 98-cent sign, a two cent slash from the normal dollar contest contribution, is Helen Newman, a volunteer leader in the drive. The hospital hopes to open its new clinic, cancer center, and six-story wing at Linden Boulevard and Rockaway Parkway within 90 days."
Cite AsBrooklyn Daily Eagle photographs, Brooklyn Public Library, Center for Brooklyn History
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