SummaryAdvertising card for W.W. Swaye, bookseller and stationer. Front of card: color illustration of flowers on black background and inset text with business information. Back of card: black and white calendar for 1882 and text: All new books received as soon as issued and sold from 20 to 25 per cent less than publisher's prices, fine assortment of stationery, blank books, etc., at greatly reduced prices. Business address: 216 Fulton Street, Brooklyn, NY and 27 Fulton Street, Brooklyn, NY.
Biographical NoteThe Fulton Street Trade Card Collection consists of 245 late 19th and early 20th century illustrated trade cards, all emanating from businesses in Brooklyn's historic commercial thoroughfare. The cards combine humor, bright and elegant graphic design and typography to promote a wide variety of wares and services.