Developing a Marketing Strategy | NYC SBS
Many business owners spend significant money on marketing. But few have a research-based marketing strategy that ensures every one of those dollars is well spent. The goal of this course is to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use.
During this course, you will:
- Define the “why” behind why you are in business
- Map out your customer using a customer persona
- Develop your unique value proposition (UVP)
- Write and deliver an elevator pitch
- Understand the value and role of digital marketing in a business strategy
This program originates from the library's partners at the Brooklyn NYC Business Solutions Center. The Brooklyn NYC Business Solutions Center is a program of the NYC Department of Small Business Services and is run by the Brooklyn Chamber of Commerce.
The Center offers assistance for small businesses and individuals interested in starting small businesses. Learn more: https://www.brooklynchamber.com/services/education/nyc-business-solutions/
BPL’s Business & Career Center is generously supported by Dime Community Bank, Lead Funder of the PowerUP! Business Plan Competition, Dr. Beverly S. Jacobs, Ridgewood Savings Bank, Con Edison, Reference Solutions, Elizabeth Crowell & Robert Wilson and Signature Bank.
Many business owners spend significant money on marketing. But few have a research-based marketing strategy that ensures every one of those dollars is well spent. The goal of this course is to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use.
During this course, you will:
- Define the “why” behind why you are in business
- Map out your customer using a customer persona
- Develop your unique value proposition (UVP)
- Write and deliver an elevator pitch
- Understand the value and role of digital marketing in a business strategy