Create a Persona using Figma
Join us for a hands-on Market Research Workshop focused on creating personas using Figma, a leading digital design and collaboration tool. This workshop is essential for anyone interested in mastering user-centered design and market analysis skills.
In today's digital landscape, understanding your audience is crucial for success in fields like digital marketing, product development, and customer experience management, and small businesses. This workshop will teach you how to create personas using Figma, an industry-standard tool for digital design and collaboration.
All participants will be using Figma's Free access site during this workshop
What You'll Learn:
Basics of market research and persona creation
Practical skills in data interpretation and empathy-driven design
Hands-on experience using Figma for persona development
Techniques for digital collaboration and teamwork
Who Should Attend: This workshop is perfect for students, professionals, entrepreneurs, and anyone interested in enhancing their employability in modern business environments. No prior experience with Figma is necessary.
BPL’s Business & Career Center is generously supported by Dime Community Bank, Lead Funder of the PowerUP! Business Plan Competition, Dr. Beverly S. Jacobs, Ridgewood Savings Bank and Reference Solutions.
