SESAME STREET CELEBRATES 40TH ANNIVERSARY WITH BROOKLYN PUBLIC LIBRARY

October 15, 2009

Press Contact:
Malika L. Granville, Marketing & Communications Associate
Brooklyn Public Library
Phone: 718.230.2211
Email: m.granville@brooklynpubliclibrary.org


FOR IMMEDIATE RELEASE

SESAME STREET CELEBRATES 40TH ANNIVERSARY WITH BROOKLYN PUBLIC LIBRARY

Special Exhibition and Limited-Edition Elmo Library Card Available at Brooklyn Public Library on November 14

BROOKLYN, NY, October 14, 2009-- Sesame Workshop, the nonprofit educational organization, in collaboration with The Jim Henson Company and the Jim Henson Legacy, is partnering with Brooklyn Public Library (BPL) to help commemorate Sesame Street’s 40th anniversary with a three-month exhibition of memorabilia at Central Library. This special collaboration will also include family programs, as well as a limited-edition Elmo-themed library card that will be released on Saturday, November 14, to encourage reading through new library card sign-ups.

"We are thrilled to partner with Sesame Street to celebrate their 40th anniversary,” said Dionne Mack-Harvin," Executive Director, Brooklyn Public Library. "BPL and Sesame Workshop share a longtime commitment to children's education and early literacy development. Our alliance to create a limited-edition Sesame Street library card is not only a unique opportunity to celebrate the program's reach across generations, but an exciting moment to cultivate a new set of young Brooklynites into lifelong learners and readers."

The exhibit, Sesame Street: A Celebration of 40 Years of Life on the Street, will be on display from November 14, 2009 through February 21, 2010. This multi-faceted exhibit explores the history of this beloved and honored children’s educational television show.

The Foyer Cases on the first floor will highlight original Sesame Street materials from its 40-year history. Show scripts, sheet music, animation cels, behind-the-scenes photographs and other memorabilia will bring the history of the show to life. Thanks to the contributions of The Jim Henson Legacy and the Jim Henson Company, which has built the beloved Sesame Street Muppets for more than 40 years, several Sesame Street Muppets will be on display, including Grover, Prairie Dawn and Elmo.

In the Grand Lobby, a collection of original Sesame Street book art will be featured. This collection, which has never before been publicly displayed, represents a variety of Sesame Street artists, art styles and themes from the early 1970s to the present.

The Youth Wing will showcase Sesame Street’s international reach, with photographs and books highlighting the show’s presence in more than 140 countries around the world. In addition, some Muppets and show props will delight library visitors.

“Three years ago, we began a Sesame Street Publishing Archive of original book art, and as we approached our 40th anniversary, we realized that this unique collection needed to be shared with the public,” said Jennifer A. Perry, Assistant Vice President & Editorial Director of Publishing at Sesame Workshop. “The exhibition, which includes book art, photos, props and puppets, is guaranteed to entertain Sesame Street fans of all ages. We are excited to premiere this exhibit at Brooklyn Public Library, an organization that, like Sesame Workshop, values the importance of books and literacy and has a mission to educate and delight children.”

A total of 30,000 Sesame Street Elmo-themed, limited-edition Brooklyn Public Library cards will be released at all 60 neighborhood libraries on November 14 to encourage literacy and remind parents and kids that reading is not only good for you, but fun! The cards will be available through February, or while supplies last.

Brooklyn Public Library will also be producing 100,000 limited-edition Sesame Street bookmarks as part of the celebration. Four different bookmark designs will be available at all 60 Brooklyn Public Libraries, while supplies last.

Brooklyn Borough President Marty Markowitz said, “The sun always shines on Brooklyn, so there’s no better place to celebrate the show that has been giving us ‘sunny days, sweeping the clouds away’ for 40 years. I am proud to say that this special Sesame Street exhibit will be brought to you by the letters B, P and L.”

Family Programs @ BPL
Family programs will be taking place from November through February. Some programs are still being finalized so please visit www.brooklynpubliclibrary.org for more information or call 718.230.2100.

Date: Saturday, November 14, 2009 - Sunday, February 21, 2010
Event Details: Sesame Street: A Celebration of 40 Years of Life on the Street
See this multi-faceted exhibit, which explores the history of this beloved educational children’s television show.
Location: Central Library, 10 Grand Army Plaza, 718.230.2100

Date: Saturday, November 14
Event Details: Limited Edition Elmo Library Card Release Day
Location: All 60 Brooklyn neighborhood Libraries

Date: Saturday, November 14, 2009, 11AM
Event Details: Family Fun Day: take pictures with Walkaround Elmo; get an Elmo library card; and be one of the first people to see the Sesame Street Exhibit
Location: Central Library, 10 Grand Army Plaza, 718.230.2100

Date: Saturday, November 21, 2009, 1PM (THIS EVENT IS CURRENTLY BOOKED TO CAPACITY)
Event Details: Children’s music program with Sesame Street’s Bob McGrath
Children and families are invited to join Bob for a fun-filled music performance.
Location: Central Library, Dweck Auditorium, 10 Grand Army Plaza, 718.230.2100

Date: Saturday, November 21, 2009, 4PM
Event Details: Sesame Street’s 40th Anniversary Book Panel Discussion
Location: Central Library, Dweck Auditorium, 10 Grand Army Plaza, 718.230.2100
Panel Includes: Moderator: Louise Gikow, author of the new book “Sesame Street: A Celebration---40 Years of Life on the Street” and panelists Fran Brill (Muppeteer of Prairie Dawn and Zoë); Rollie Krewson (puppet builder with The Jim Henson Company); Bob McGrath (Sesame Street’s “Bob” since 1969); Carol-Lynn Parente (Executive Producer of Sesame Street); and Chris Cerf (Sesame Street composer and lyricist.)



To schedule a press preview, please call Malika Granville at 718.230.2211.

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More About Brooklyn Public Library
Brooklyn Public Library (BPL) is an independent library system for the 2.5 million residents of Brooklyn. It is the fifth largest library system in the United States with 60 neighborhood libraries. BPL offers free programs and services for all ages and stages of life, including a huge selection of books in more than 30 languages, author talks, job search help, literacy programs, public computers and the largest WiFi network in the borough. BPL’s eResources, such as eBooks and eVideos, as well as catalog information, are available to customers 24 hours a day at our website: www.brooklynpubliclibrary.org.

More About Sesame Workshop
Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 140 countries, and other acclaimed shows to help bridge the literacy gap including The Electric Company and Pinky Dinky Doo. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at www.sesameworkshop.org.


Contact
Marketing & Communications
Brooklyn Public Library
718.230.2767
mediainfo@bklynlibrary.org

Brooklyn Public Library is an independent New York City library system serving the borough of Brooklyn. It is the fifth largest in the United States. Its Central Library, Business Library, and 58 neighborhood libraries offer free information, programs and computer access to people of all ages. You can reach the Library's resources of over 70 reference databases, catalog information and news 24 hours a day at www.bklynlibrary.org