June 7, 2012






Actress Adrienne Bailon hosting free fun-filled day sponsored by Target 


Brooklyn, NY, June 7, 2012 – Brooklyn Public Library's (BPL) annual Summer Reading program kicks off Thursday, June 7, at Grand Army Plaza’s Central Library with a free, all-day family-friendly event, including a special appearance and reading by actress Adrienne Bailon, best known as a member of the musical group The Cheetah Girls and a new reality show on the Style Network. Target, the lead sponsor, will create cozy reading nooks inside the library, where team members from its Brooklyn stores will read to kids and their families throughout the day. Celebrities such as Sarah Jessica Parker, Mario Batali, Justin Tuck and others have also shown their support for BPL’s Summer Reading program by offering book lists of their favorite books for children and adults, which can be found on the Library’s website.  


“We are thrilled to launch yet another year of our popular Summer Reading program. Through free activities, games, prizes and book lists for readers of all levels, we promote literacy throughout the borough and help make reading a family activity,” said Linda E. Johnson, President and CEO of Brooklyn Public Library. “Most importantly, the program motivates students to read over the summer and helps prepare them for success when they return to school.”


BPL is the fifth largest library system in the country, serving the 2.6 million residents of Brooklyn. Along with all New York State libraries this year, BPL’s Summer Reading program theme is “Dream Big.” The program aims to keep the minds of kids and teens active while school is not in session by offering them book lists, activities and incentives to read throughout the summer.  


According to research conducted by various educators and posted on the New York State Education Department’s website, it is estimated that school summer breaks will cause the average student to lose up to one month of instruction, with disadvantaged students being disproportionately affected. This is what many researchers have often referred to as the “summer slide.” The research demonstrates the critical importance that the early development of summer reading habits can play in providing the foundation for later success.


Since 1946, Target has given 5 percent of its income – which today equals more than $3 million a week – to communities. Target is on track to give $1 billion for education, with a focus on reading, by the end of 2015.

"Students returning to school in the fall perform, on average, one month behind where they left in the spring," said Laysha Ward, president, community relations, Target. "As part of our commitment to give $1 billion for education by 2015, we are partnering with New York area library systems to engage families in reading to help prevent summer slide."


BPL also offers a Summer Reading program for adults, which includes author talks, book discussions and an adult Summer Reading book list. 

Target is the lead sponsor of BPL’s Summer Reading 2012 program. Barclays/Nets Community Alliance, Astoria Federal Savings, National Grid Foundation and Con Edison have also provided generous sponsorship support. Additional funding is provided by Federal Library Services and Technology Act funds awarded to the New York State Library by the Federal Institute of Museum and Library Services. In-kind support is provided by Willoughby’s Camera Emporium – Est. 1898.


Summer Reading Kickoff Events 

Thursday, June 7, 2012, 10:30 AM – 3:30 PM


10:30 am - CarnegieKids Presents: The Itty Biddies
The rocking Itty Biddies combo will lift you out of your seats from the first note. Their soaring vocals, sweet ukulele, melodic piano, groovy bass and fat drums take the audience on a journey of the imagination through storytelling and song. Kids and adults will be invited to bring to life a magic suitcase as they head to Africa for a safari, travel by boat beneath the stars and explore New York City by way of our beloved subway.The Itty Biddies’ cabaret-pop music will have you singing and dancing all the way home.


11:30 am – Celebrity Reading and Press Conference  

Adrienne Bailon of the Cheetah Girls will kick off the Summer Reading program. Linda Johnson, CEO of Brooklyn Public Library, and local elected officials will be in attendance and will also be on-hand for interviews.


12:30 pm – Wildlife Theater - Polar Opposites
Antarctica and the Arctic Circle are two sides of the world that look and feel the same. However, very different types of animals call these icy lands home. Students explore the similarities and differences through two shows: "Polar Bear and the Beat" and "A Penguin State of Mind."


1:30 pm – Magic of Amore…dream big and magical things will happen!

Feel the excitement as you witness colorful handkerchiefs turn to magic canes and objects materialize out of thin air. Visual magic combines with the encouragement of reading in this electrifying show. Never seen before illusions and audience participation make this a show you and your patrons will long remember. If you dream big anything is possible. Ever dream of flying like Peter Pan or passing through Alice’s Looking Glass? Perhaps you dream of performing magic like Harry Potter or becoming the Cat in the Hat! Get ready to become part of a show that will make you dream big and experience edge of your seat fun! From the moment the show begins until the grand finale the children will be mesmerized and mystified by Amore.


2:30–3:30 pm - ZUMBATOMIC

Zumba is a perfect combination of fun & fitness! Everyone will be exposed to international rhythms and learn different dance moves. 


12:00–3:30 pm – Other Activities

Target Reading Nooks, Face Painting and Balloon Sculptures


Visit for more information about BPL’s Summer Reading program.




Brooklyn Public Library (BPL) is an independent library system for the 2.6 million residents of Brooklyn. It is the fifth largest library system in the United States with 60 neighborhood libraries located throughout the borough. BPL offers free programs and services for all ages and stages of life, including a large selection of books in more than 30 languages, author talks, literacy programs and public computers. BPL’s eResources, such as eBooks and eVideos, catalog information and free homework help, are available to customers of all ages 24 hours a day at our website:



Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,764 stores across the United States and at The company plans to open its first stores in Canada in 2013. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit

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Brooklyn Public Library

Brooklyn Public Library is an independent New York City library system serving the borough of Brooklyn. It is the fifth largest in the United States. Its Central Library, Business Library, and 58 neighborhood libraries offer free information, programs and computer access to people of all ages. You can reach the Library's resources of over 70 reference databases, catalog information and news 24 hours a day at